Is Homemade Granola Butter Cheaper Than Oat Haus?
Granola butter became a social media sensation for good reason — it tastes like a dessert-worthy nut butter but is made entirely from oats and granola. Oat Haus, the leading commercial brand, sells for $10–$12 for a 10 oz jar. Making your own costs $3.50–$6.00 for the same amount, with the main variable being the granola you start with.
What Does Granola Butter Cost to Make?
- Granola — the biggest cost. Bulk granola from a warehouse store runs $0.25–$0.35/oz; premium artisan granola can be $0.65/oz or more. Use a base granola without large chunks of nuts for easiest blending.
- Neutral oil — 2 tablespoons (1 fl oz) of sunflower or avocado oil adds smoothness. Costs $0.15–$0.25 per jar.
- Maple syrup — 1 tablespoon adds gentle sweetness without being cloying. Costs $0.35–$0.55 per jar.
- Vanilla extract — a teaspoon goes a long way toward rounding out flavor.
The only piece of equipment you need is a food processor or high-powered blender. Process for 5–8 minutes, scraping down the sides frequently, until very smooth.
Frequently Asked Questions
What type of granola works best for granola butter?
A classic oat-and-honey granola without large clusters of dried fruit or big nut pieces blends most smoothly. Plain granola also gives you more control over the final flavor since you can customize sweetness and add-ins. Granola with coconut flakes adds a subtle tropical note.
Can I use any food processor to make granola butter?
A standard 7-cup or larger food processor works fine. Budget 5–8 minutes of continuous processing with periodic scraping. A small, underpowered processor may struggle. High-powered blenders (like a Vitamix) produce an even smoother result but are not required.
Is homemade granola butter cheaper than Oat Haus?
Yes. Oat Haus Original retails for approximately $10–$12 per 10 oz jar. A homemade batch of the same size typically costs $3.50–$6.00, saving $4–$8 per jar. The savings depend heavily on the granola you use.
How long does homemade granola butter last?
At room temperature in a sealed jar, homemade granola butter lasts 2–3 weeks. Refrigeration extends shelf life to 4–6 weeks. Oil separation is normal — just stir before serving.
Can I add protein powder or other mix-ins to homemade granola butter?
Yes — protein powder, cocoa powder, cinnamon, or nut butter can all be added during blending. Start with your standard granola butter base, then add mix-ins and blend briefly to incorporate. Adding protein powder may thicken the butter; add a splash more oil to adjust consistency.