How to Price Hammered Metal Jewelry (Without Undervaluing Your Work)
Hammered metal jewelry — pendants, cuffs, earrings, and rings cut and textured from copper or brass sheet — has surged in popularity on Etsy and at craft fairs. But many makers price by gut feel and end up earning less than minimum wage. A simple cost-per-piece calculation changes that.
What Goes Into the Cost of One Piece
- Metal sheet cost per piece — Divide the price of your sheet by how many blanks you cut from it. A 6"x6" copper sheet at $8 yielding 12 pendants costs $0.67 per pendant in raw metal.
- Jump rings and findings — Ear wires, clasps, bail pins, and jump rings add $0.10–$1.50 per piece depending on quality.
- Tool amortization — Divide the total tool cost by the number of pieces you expect to make over its lifetime. A $45 hammer used across 1,000 pieces = $0.045 per piece.
- Your labor — This is where most makers leave money on the table. If a pendant takes 20 minutes and you value your time at $18/hour, that is $6 in labor — often more than all materials combined.
Craft Fair vs. Etsy Pricing
The traditional pricing formula for handmade goods is 2x–3x your total cost. The lower multiplier works for craft fairs where there are no platform fees. The higher multiplier is better for Etsy, where you pay a 6.5% transaction fee, ~3% payment processing, and other fees that can consume 15–20% of revenue.
Tips for Lowering Your Cost Per Piece
- Buy metal sheet in bulk (quarter-pound or half-pound lots) to reduce per-square-inch cost by 20–40%.
- Nest blanks tightly when cutting to minimize scrap. Scrap copper and brass can be sold or recycled.
- Invest in a disk cutter for consistent circles — it is faster than sawing and reduces wasted labor minutes per piece.
- Order jump rings by the 100-pack instead of individual packets; the per-ring cost drops dramatically.