App Monetization Models
| Model | Typical Revenue | Best For |
|---|---|---|
| Paid App | $0.99-$9.99 | Premium tools, games |
| Subscription | $2.99-$19.99/mo | Services, content apps |
| In-App Purchases | $1-$99 | Games, features |
| Ads | $1-5 eCPM | Free casual apps |
App Store Fees
- Apple: 30% (15% for small business program under $1M)
- Google: 30% (15% for first $1M annually)
- Subscriptions: 15% after first year with same subscriber
Industry Benchmarks
- Average paid app conversion: 1-3%
- Average subscription conversion: 2-5%
- Average day-1 retention: 25-40%
- Average 30-day retention: 5-10%