App Store Revenue Calculator

Calculate potential app store revenue from iOS App Store and Google Play. Estimate earnings from downloads, subscriptions, in-app purchases, and ads.

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Industry Stats

Apple App Store Fee
30% (15% for small business)
Under $1M annual revenue
Google Play Fee
30% (15% on first $1M)
Applies annually
Avg Paid App Conversion
1-3%
Industry benchmark
Avg Day-1 Retention
25-40%
Varies by app category

Revenue Estimate

Calculated
Monthly Net Revenue
$0
After store fees
Monthly Gross Revenue
$0
Before fees
Revenue Per Download
$0
Net per user
Annual Net Revenue
$0
Projected yearly
Annual Gross Revenue
$0
Before fees
Store Fees (Annual)
$0
Platform commission

Key Takeaways

  • App stores take 30% of all revenue (15% for small businesses)
  • Subscription apps earn 15% lower fees after the first year with same subscriber
  • Ad-supported apps typically earn $1-5 eCPM (per 1000 impressions)
  • Average paid app conversion rate is only 1-3% of downloads
  • Retention is key - most apps lose 75% of users within 24 hours

App Monetization Models Explained

Choosing the right monetization model is crucial for your app's success. Each model has different revenue potential and user experience implications.

Model Typical Revenue Best For
Paid App $0.99 - $9.99 Premium tools, productivity apps, games
Subscription $2.99 - $19.99/mo Services, content apps, fitness, streaming
In-App Purchases $1 - $99 per item Games, feature unlocks, virtual goods
Ad-Supported $1-5 eCPM Free casual apps, utilities, games
Hybrid Variable Freemium apps with ads + premium upgrade

Understanding App Store Fees

Both Apple and Google take a percentage of all app revenue:

  • Apple App Store: 30% standard fee, reduced to 15% for developers earning under $1M annually (App Store Small Business Program)
  • Google Play Store: 30% standard fee, reduced to 15% on the first $1M of earnings each year
  • Subscriptions: After a subscriber stays for over 12 months, the fee drops to 15% for both platforms

Pro Tip: Maximize Your Revenue

Consider a hybrid monetization approach - offer a free version with ads, then upsell to a premium ad-free subscription. This captures both casual users (ad revenue) and power users (subscription revenue), often resulting in 2-3x higher lifetime value per user.

Industry Benchmarks

  • Average paid app conversion: 1-3% of users make a purchase
  • Average subscription conversion: 2-5% of users subscribe
  • Average day-1 retention: 25-40% (varies by category)
  • Average day-30 retention: 5-10%
  • Average ad eCPM: $1-5 for banner ads, $10-30 for rewarded video

Revenue Optimization Strategies

  • A/B test pricing: Small price changes can significantly impact conversion rates
  • Optimize onboarding: Better onboarding leads to higher retention and conversions
  • Use paywall timing wisely: Show subscription offers at peak engagement moments
  • Offer trials: Free trials can boost subscription conversion by 30-50%
  • Localize pricing: Adjust prices for different markets based on purchasing power